Comprehensibility issues and the lack of language skills diminish both, your company's potential as well as its competitiveness.
The EU alone has 24 official languages and even more native languages.
Moreover, there are the languages spoken in the key target markets or the ones used for ethnic marketing, e.g. Russian, Turkish, Chinese, Japanese, Arabic, etc.
This large variety of business-relevant languages cannot be covered by standard methods alone:
Translations: Expensive and time-consuming. Machine translations of entire texts are often unsatisfactory. Complicated process.
Dictionaries: No translation in the specific context. Time-consuming.
No prompt display -> interrupts reading flow. No multi-platform system.